Childhaven's outdated logo and tagline were getting them mistaken for a daycare, and we had the opportunity to rebrand and show them as the leaders that they are in their field. They use a proven, science-based approach to breaking cycles of abuse in families, in a supportive, loving environment.
Developing the tone and language for the rebrand meant delving into who they are, what they do, and where they're headed. When I presented the brand tenets and manifesto I'd written, the client teared up and said to us, "you really understand us." Not only do I love branding work, but that moment made this an even more fulfilling project.