Dakine asked POSSIBLE to help them expand beyond action-sports towards becoming a lifestyle brand. For fall, that meant reaching parents and college students. But we wanted to express that adventure doesn’t need to end once school starts.
With a series of cinemagraphs, we showed that Dakine packs are ready for anything – setting out for unknown destinations, an afternoon at the skate park, or hanging out on a patio after class.
Along with emails, the cinemagraphs were shared on Facebook and Instagram via organic posts, collections, promoted videos, and stories – all highlighting Dakine's 2018 BTS collection. A series of web banners were also created for Amazon and Google.
Thanks to Freeride Entertainment for cinemagraph magic.